Project Statement
The Center for Wooden Boats is a maritime museum made up of locals and tourists, young people participating in sailing and boatbuilding classes as well as job skills programs; adults and families experiencing hands-on learning; and our many members, volunteers and supporters. CWB is a community of people who come together through a shared passion for wooden boats, maritime skills, history or simply their love of the water.
Mission
To provide a gathering place where maritime history comes alive through direct experience and our small craft heritage is enjoyed, preserved, and passed along to future generations.
Our Vision
CWB has defined six reasons for being. By associating its vision with the impact of each, they more completely communicate the future they seek.
PRESERVATION
CWB envisions a future where lives are enriched with the knowledge of where we fit into the continuum of history and human experience. We nourish this awareness by collecting, preserving and telling the story of Northwest wooden small craft and maritime culture.
YOUTH
CWB envisions a future where every child has the confidence to pursue their full potential. We inspire young people by providing challenging physical and mental experiences in wooden small craft.
LIFELONG LEARNING
CWB envisions a future where people of all ages use their hands and minds to connect to their culture and their physical world. We promote participation by making maritime craft and skills education available as a lifelong experience.
COMMUNITY
CWB envisions a future where people form connections that strengthen society. We encourage contact by providing an oasis and gathering place at the water’s edge.
ACCESS
CWB envisions a future without barriers to enjoying our waterways. We make it easy by making boats on the water accessible to all.
INSPIRATION
CWB envisions a future where communities around the world are inspired by CWB as a model for community-based, hands-on maritime experience. We foster this through community leadership and inclusiveness. At CWB, our values guide the spirit and manner in which we pursue our mission.
Target Audience
People who like to do outdoor activities, for adults, families, youth and student from scholarships.
Purpose
The purpose of doing the this App is created for people who like to do the outdoor activities, like to hang out with their families, or people who like boats. Moreover, this app is convenient because it includes the information of lesson’s schedule, upcoming exhibition, events, and the location of where to rent the boat. Last but not least, the app also lets people can easily rent their boats online before they go to the wooden boat center which will save their time on choosing which boat they want, and what kind of boat they are looking for.
Content Strategy
Content includes/ excludes in Mobile version
Includes/
Company Logo, Visit, Rent a boat, Lessons & Classes, Exhibits, Events, Donate. Current Event, Event Information, Buy a boat, Members. Visit and Contact Us.
Excludes/
Member Event (Slideshow). Join & Support, Membership, Ways to give. About Us, Who we are, Our history, Blog, Website terms of use, Privacy & Use of Cookies. Volunteer, Castoff Event, Buy or Donate a Boat. Visit / Contact, South Lake Union Hours & Directions, SLU Weather Station, Cama Beach Hours & Directions. Social media, Blog, Subscribe to our enewsletter, Instagram/Facebook/Youtube.
Application Direction
By focusing on the user and their experience, the mobile application will be showcase for member and guest who have interested in this company. People will be easier to use on mobile version. Using mobile to check the location, event, rental and current situation. It is better to present a clean user interface with easily layout.
Unnecessary of a mobile web
There is too much detail on web version. For mobile App it is more about User Interface. Lots of information is not necessary for people to look up on mobile version. Background of this company or the information about this company is not the most important information which mobile user needed.
Problem
There is too much detail on web version. For mobile App it is more about User Interface. Lots of information is not necessary for people to look up on mobile version. Background of this company or the information about this company is not the most important information which mobile user needed.
There are only few wooden boat applications that exist in the market because people today are not familiar with hand crafted boat and other kinds of wooden boat lessons.
Solution
By focusing on the user and their experience, the mobile application will be showcase for member and guest who have interested in this company. People will be easier to use on mobile version. Using mobile to check the location, event, rental and current situation. It is better to present a clean user interface with easily layout.
Competitive Analysis
Wooden Boat Museum of Newfoundland and Labrador
/http://boatsandbuilders.com/
The Wooden Boat Museum of Newfoundland and Labrador Boats & Builders Project records the knowledge, skills and stories associated with wooden boats built and used across the Province.
MISSION
“Look Aft and Learn”
Seafarers commonly say “look aft” to mean look behind, to the rear and the wake of the vessel. At the Wooden Boat Museum, we’ve adopted the phrase as our motto to demonstrate our commitment to looking to our history and heritage as a means of learning for the future.
Sail Sand Point (Seattle’s Community Boating Center)
/http://www.sailsandpoint.org/
Welcome to Sail Sand Point, Seattle’s Community Boating Center; a non-profit 501(c)(3) incorporated in 1998. Sail Sand Point is dedicated to making sailing and paddling accessible to everyone regardless of age, income, or ability. We accomplish this by nurturing self-confidence, cultivating leadership skills, and inspiring an appreciation for our aquatic environment. Sail Sand Point offers a wide range of camps for youth and classes for adults, as well as boat rentals through our open boating program.
MISSION
Sail Sand Point’s teaching model is based on US Sailing’s motto of: “Safety, Fun, and Learning.”
“Sail Sand Point’s mission is to bring the joy and life-enhancing benefits of sailing and small boats to people of all ages, abilities and backgrounds.”
Wooden Boat Museum of Newfoundland and Labrador
FEATURES
Company Introduction, menu bar, recent posts and searching bar.
Hamburger Menu and side bar was repeated. Interactive of comments in recent posts.
DESIGN
Same tone color
Slideshow for recent posts
Sail Sand Point
FEATURES
Recent News, Event Posts, Basic Info, Quick Links to common pages.
Current Event on the home page.
Hamburger Menu (Dropdown).
DESIGN
Clear images layout displayed
Same Typeface made it
looks organized
Personas
Sitemap
Prototype
Paper Prototype Task
- Adding the boat listing page after the location page to connect those arrows on location page.
- Billing address is missing on payment page.
- Using less opacity and using more contrast colors for bottom icons.
- Adding the "appointment" process for booking the boat, or the confirmation from coaches for people who are going to ride the boats by themselves.
Solution
The content will include locations, types of lessons, name of coaches, dates and times.
Wireframes
Hi-Fi
