Project Statement
Target Audience
Rita’s Nail Design is a studio of nail gel. Nail gel now is more popular than the nail polish. The stability and the creation of gel is a pretty convenient product for the people who want to have nail corrections, or the people who want to celebrate the festivals, such as New Year, Halloween, and Christmas.
Purpose
Rita, the owner of the nail shop, loves the color of light brown, she thinks that it’s soft and close to nature. Hand-written logo of her name represents her personality of being kind and friendly. The color block behinds the logo symbolizing of gel.
Content
The project was included a lot of items. From the design of hand-written logo, neon sign, business card, price list, nail care manual, to the QR code displayed in the store. Social media, like Instagram story icon and Facebook banner were also parts of the project.
Additionally, by utilizing my previous marketing experience when worked at Goldenwell, I recommended the owner to use the QR code and the social media to promote her own shop.
Additionally, by utilizing my previous marketing experience when worked at Goldenwell, I recommended the owner to use the QR code and the social media to promote her own shop.
Logo design / Signage
Logo design / Color palette
Signage displayed
Business Card
Price List
Nail care manual
QR code displayed
Social Media - Banner / Icon design
Instagram displayed
