Project Statement
Target Audience
SJ - Car Coating is a car washing and coating shop located in southern Taiwan. The client chose the location where people always stock in the traffic because people will see the sign and go there for the services.
Purpose
SJ - Car Coating is my client’s first car washing shop, and he hopes that the shop would become successfully. Therefore, he wants the logo to have a symbol of Damour Budaoweng.
Damour Budaoweng is a mascot in Japanese culture. People usually buy the Damour with only one eye filled of color and make a wish. When their wishes come true, they will fill up another eye of Damour to make its eyes completed.
Content
The car coating shop project includes the design of logo, neon sign, business card and the price list.
To fulfill the customer demand, I used the classic Japanese colors, red, black and white to attract people. The waves behind the logo represents water, which is to show that it is a car washing shop.
To fulfill the customer demand, I used the classic Japanese colors, red, black and white to attract people. The waves behind the logo represents water, which is to show that it is a car washing shop.
Inspiration
Digital Process
Color Palette
Signage mockup
Business card / Pricelist
SJ_coating price list cover
SJ_coating price list content
Social Media
