![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/7215ac2a-f4af-43b0-aa1e-8527ef2481a6_rw_1920.png?h=4b707e846519ba7012303895368b5a64)
Project Statement
Target Audience
Teenagers and mid-adults around the world who are interested in documentaries and independent films and short videos.
Purpose
The purpose of this promotion project redesign event is to promote more different types of advertisements for Seattle International Film Festival (SIFF). Additionally, letting more people know about SIFF, and being able to learn how to use other types of advertisements to appeal people around the world to attend this film festival.
Content
Using the appropriate colors to match the title "Explore More", and put Seattle's map in order to help people from other places to understand the SIFF. The report will include poster, brochure(use infographic to show statistic and demographics), postcard, banner display(booths), tickets and social media (e.g., Facebook, Twitter, SIFF home/ secondary pages).
Inspiration
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/de431520-8a0a-4826-a029-a51ca02510e2_rw_3840.jpg?h=c9145a231d7ba1e4e50b939b44c5efcc)
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/d3633e0b-4d64-4499-aea6-b8cb1591aef7_rw_3840.jpg?h=6205e6d0f9f1fe2d045a243db0f86121)
Digital Process
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/cb2d67ee-47e2-4c63-9121-58457233ac0f_rw_3840.jpg?h=4b51b8dd1ad2d921ea1ecf1ab550f7cc)
Mood Board
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/8a8c6a33-e9ce-49b4-aa50-9958a2aa0230_rw_3840.jpg?h=0c69c6edcee744a1f80c74768c3d5201)
Style Guide
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/2c157a5e-118a-47ad-b78e-0a863b59b64e_rw_3840.jpg?h=ed80349929889000bcb3ef1e47e1ef44)
Final Design Mockup/ Poster
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/343f9186-e3d2-4f91-9012-019e473ceeae_rw_3840.jpg?h=1a29f6adb3117a7776f81f57a096d96a)
Brochure
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/8c75414b-5e52-498a-af82-01142b6eeb87_rw_3840.jpg?h=bfda2e4ac8274df5bc7d703377bcbee7)
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/4cf489e0-6930-4726-8738-9a2ae3bed853_rw_3840.jpg?h=175da2b99f8e8d25d323885dfa7d52ad)
Postercard
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/101938fb-0a67-4e1a-91d0-cec7731bb57d_rw_3840.jpg?h=14c5fdcbc859de180e2d6696da172b22)
Ticket
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/9a39cad6-c7d8-41d3-8626-216d71bd4bdb_rw_3840.jpg?h=8528ef22f207efb460f0420f3504bea4)
Web Version
![](https://cdn.myportfolio.com/6b020fc4-4281-4c79-afc5-7e45603fed63/8f1b52d9-1347-414a-a8a6-cf73f1a061e9_rw_3840.jpg?h=81e3c892c89be9373f4989eef46b0ad9)